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Bachelor of Science Degree in Sport Management

Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.

Format: Offered on campus at the Statesboro Campus
Credit Hours: 124

Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.

Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.

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    Customize your Degree in Sport Management

    Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.

    Marketing and Revenue Generation

    Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.

    Marketing Concentration Details

    SMGT 3330 Sport Marketing & Promotion3 credits (Fall)
    SMGT 3531 Brand Management in Sport3 credits (Spring)
    SMGT 4531 Data Driven Sales Methods3 credits (Fall)
    SMGT 4533 Ticket & Sponsoring Sales3 credits (Spring)
    Guided Electives6 credits

    Sport Development

    Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.

    Sport Development Concentration Details

    SMGT 3530 Principles of Sport Development3 credits (Spring)
    SMGT 3532 Leadership & Sport Programming3 credits (Fall)
    SMGT 4532 Assessment & Evaluation in Sport3 credits (Spring)
    SMGT 4338 Sport Policy Development3 credits (Fall)
    Guided Electives6 credits

    Athletic Administration

    Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.

    Athletic Administration Concentration Details

    Marketing & Revenue Generation courses6 credits
    Sport Development  courses6 credits
    Guided Electives6 credits

    Internships in Sport Management

    Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:

    • Atlanta Falcons
    • Kansas City Chiefs
    • Auburn University
    • University of Tennessee
    • Octagon Sports
    • The U.S. Olympic Committee
    • Atlanta Motor Speedway
    • Disney Sports

    Careers in Sport Management

    Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:

    • Minor and major professional sport franchises
    • Intercollegiate athletic departments
    • Marketing and licensing agencies
    • Community sport foundations
    • Ticket and sponsorship sales
    • Sport commissions
    • Governing bodies
    • Public relations
    • Tourism boards
    • Fundraising
    • Non-profits

    Interested in a minor in Sport Management?

    The sport management minor is open to any student interested in sport management.

    Do You Have Questions? Contact Us!

    Use the form at the beginning of this page to submit your questions or request information. You can also contact us through the following methods:

    Sport Management Program

    Chris Barnhill, Ph.D.
    Statesboro Campus
    RM 1121B, Hollis Building

    Department of Health Sciences and Kinesiology

    Statesboro Campus
    P.O. Box 8076
    Statesboro, GA 30460

    Armstrong Campus
    11935 Abercorn Street
    Savannah, GA 31419

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    Last updated: 6/25/2021