Bachelor of Science Degree in Sport Management
Format: In person on the Statesboro Campus
Credit Hours: 124
Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.
Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.
Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.
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Customize your Degree in Sport Management
Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.
Sport Marketing and Revenue Generation
Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.
Marketing Concentration Details
|SMGT 3330 |
|SMGT 3531 |
|SMGT 4531 |
|SMGT 4533 |
Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.
Sport Development Concentration Details
|SMGT 3530 Principles of Sport Dev.||3 Credits|
|SMGT 3532 Leadership & Programm-ing in Sport Dev.||3 Credits|
|SMGT 4532 Assess-|
ment & Evaluation in Sport Dev.
|SMGT 4338 Sport Policy Dev.||3 Credits|
|Guided Electives||6 Credits|
Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.
Athletic Administration Concentration Details
|Marketing & Revenue Generation courses||6 Credits|
|Sport Dev. courses||6 Credits|
|Guided Electives||6 Credits|
Internships in Sport Management
Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:
- Atlanta Falcons
- Kansas City Chiefs
- Auburn University
- University of Tennessee
- Octagon Sports
- The U.S. Olympic Committee
- Atlanta Motor Speedway
- Disney Sports
Careers in Sport Management
Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:
- Minor and major professional sport franchises
- Intercollegiate athletic departments
- Marketing and licensing agencies
- Community sport foundations
- Ticket and sponsorship sales
- Sport commissions
- Governing bodies
- Public relations
- Tourism boards
Interested in a minor in Sport Management?
The sport management minor is open to any student interested in sport management.
Do You Have Questions? Contact Us!
Use the form at the beginning of this page to submit your questions or request information. You can also contact us through the following methods:
Sport Management Program
Last updated: 3/25/2022