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Bachelor of Science Degree in Sport Management

Format: In person on the Statesboro Campus
Credit Hours: 124

Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.

Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.

Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.

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Customize your Degree in Sport Management

Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.

Sport Marketing and Revenue Generation

Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.

Marketing Concentration Details

SMGT 3330
Sport Marketing
& Promotion
3 Credits
SMGT 3531
Brand Management
in Sport
3 Credits
SMGT 4531
Data Driven
Sales Methods
3 Credits
SMGT 4533
Sport Ticket
& Sponsorship
3 Credits
6 Credits

Sport Development

Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.

Sport Development Concentration Details

SMGT 3530 Principles of Sport Dev.3 Credits
SMGT 3532 Leadership & Programm-ing in Sport Dev.3 Credits
SMGT 4532 Assess-
ment & Evaluation in Sport Dev.
3 Credits
SMGT 4338 Sport Policy Dev.3 Credits
Guided Electives6 Credits

Athletic Administration

Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.

Athletic Administration Concentration Details

Marketing & Revenue Generation courses6 Credits
Sport Dev. courses6 Credits
Guided Electives6 Credits

Internships in Sport Management

Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:

  • Atlanta Falcons
  • Kansas City Chiefs
  • Auburn University
  • University of Tennessee
  • Octagon Sports
  • The U.S. Olympic Committee
  • Atlanta Motor Speedway
  • Disney Sports

Careers in Sport Management

Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:

  • Minor and major professional sport franchises
  • Intercollegiate athletic departments
  • Marketing and licensing agencies
  • Community sport foundations
  • Ticket and sponsorship sales
  • Sport commissions
  • Governing bodies
  • Public relations
  • Tourism boards
  • Fundraising
  • Non-profits

Interested in a minor in Sport Management?

The sport management minor is open to any student interested in sport management.

Do You Have Questions? Contact Us!

Use the form at the beginning of this page to submit your questions or request information. You can also contact us through the following methods:

Sport Management Program

Gregg Rich, Ph.D.
Statesboro Campus
RM 1119A, Hollis Building

Department of Health Sciences and Kinesiology

Statesboro Campus
P.O. Box 8076
Statesboro, GA 30460

Armstrong Campus
11935 Abercorn Street
Savannah, GA 31419

Social Media

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Last updated: 3/25/2022