Department of Health Sciences and Kinesiology
Waters College of Health Professions

Bachelor of Science Degree in Sport Management

Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.

Format: Offered on campus at the Statesboro Campus
Credit Hours: 124

Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.

Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.

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Customize your Degree in Sport Management

Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.

Marketing and Revenue Generation

Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.

Marketing Concentration Details

SMGT 3330 Sport Marketing & Promotion3 credits (Fall)
SMGT 3531 Brand Management in Sport3 credits (Spring)
SMGT 4531 Data Driven Sales Methods3 credits (Fall)
SMGT 4533 Ticket & Sponsoring Sales3 credits (Spring)
Guided Electives6 credits

Sport Development

Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.

Sport Development Concentration Details

SMGT 3530 Principles of Sport Development3 credits (Spring)
SMGT 3532 Leadership & Sport Programming3 credits (Fall)
SMGT 4532 Assessment & Evaluation in Sport3 credits (Spring)
SMGT 4338 Sport Policy Development3 credits (Fall)
Guided Electives6 credits

Athletic Administration

Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.

Athletic Administration Concentration Details

Marketing & Revenue Generation courses6 credits
Sport Development  courses6 credits
Guided Electives6 credits

Internships in Sport Management

Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:

  • Atlanta Falcons
  • Kansas City Chiefs
  • Auburn University
  • University of Tennessee
  • Octagon Sports
  • The U.S. Olympic Committee
  • Atlanta Motor Speedway
  • Disney Sports

Careers in Sport Management

Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:

  • Minor and major professional sport franchises
  • Intercollegiate athletic departments
  • Marketing and licensing agencies
  • Community sport foundations
  • Ticket and sponsorship sales
  • Sport commissions
  • Governing bodies
  • Public relations
  • Tourism boards
  • Fundraising
  • Non-profits

Do You Have Questions? Contact Us!

Use the form near the beginning of this page to submit your questions or request information, or you can contact us through the following methods:

Sport Management Program

Chris Barnhill, Ph.D.
Statesboro Campus
RM 1121B, Hollis Building

Department of Health Sciences and Kinesiology

Statesboro Campus
P.O. Box 8076
Statesboro, GA 30460

Armstrong Campus
11935 Abercorn Street
Savannah, GA 31419

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Last updated: 8/4/2020

Department of Health Sciences &