Department of Health Sciences and Kinesiology
Waters College of Health Professions

Career Opportunities in the Sports Industry

Program Links

The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern. Future sport managers who graduate from the program will be prepared for success in various sectors of the sport industry such as:

  • Professional teams or collegiate athletic departments
  • Sport facilities and event management
  • Sport marketing, promotion or advertising
  • Sports information, media or communications
  • The Olympic Movement
  • State and county sports commissions
  • Governing bodies and athletic associations
  • Community sport organizations

Skills/Abilities Gained from Sport Management Degree:

  • Leading/Directing
  • Organizing/Coordinating
  • Motivating/Developing staff
  • Decision-Making
  • Quantitative analysis
  • Management
  • Marketing/Selling
  • Strategic Planning

Typical Work Activities:

  • Plan and direct athletic events & activities
  • Organize various components of event management
  • Managing ticket sales and box office operations
  • Performing game-day actions including set-up and break-down of seating, parking
  • Selling sponsorships, advertisements, corporate hospitality venues
  • Overseeing/directing volunteers for sporting events
  • Directing media relations & communications/press releases/scheduling player interviews/game programs/social media
  • Directing concessions sales/merchandising/parking/other ancillary services
  • Creating/implementing game-day marketing and promotional activities
  • Coordinating player/guest relations services

Sport Management Occupational Opportunities:

Athletic DirectorAthletic Conference CommissionerTicket Sales Representative
Sponsorship Sales RepresentativeMarketing DirectorSports Information Director
Sports Agent (Athletes)Athlete Management ServicesAthletic Conferences & Leagues Admin.
College & University Athletic AssociationsFacility/Event ManagementHospitality or Luxury Suite Director
Athletic DevelopmentProfessional Sports Front OfficeSporting Goods Sales/Dealer
Sports Merchandise/Apparel SalesSport Communication/Media/Public RelationsSports Camp Director
Agency Recreation Leader/InstructorFitness Center Ownership/ManagementHealth & Fitness Industry
Tourism Director for Sports CouncilOwner/Manager of Local Sport BusinessNon=profit Director

Possible Employment Settings:

Professional Team Front OfficesCollege/University Athletic DepartmentGoverning Bodies
Athletic ConferencesProfessional Leagues and AssociationsCommunity Development Organizations
Sport Marketing FirmsUnited States Olympic CommitteeFitness Centers
Event Management GroupsFacilities (Stadiums, Arenas, Ballparks)Golf Courses
Athlete Management FirmsSports Academies/CampsSport Media Outlets

Useful Links:

Last updated: 8/4/2020

Department of Health Sciences & Kinesiologyhk-office@georgiasouthern.edu