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The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern.


  • Leading/Directing
  • Organizing/Coordinating
  • Motivating/Developing staff
  • Decision-Making
  • Quantitative analysis
  • Management acumen

Typical Work Activities:

  • Plan and direct athletic events & activities
  • Organize various components of event management
  • Managing ticket sales and box office operations
  • Performing game-day actions including set-up and break-down of seating, parking, selling sponsorships, advertisements, corporate hospitality venues, overseeing/directing volunteers for sporting events
  • Directing media relations & communications/ press releases/ scheduling player interviews/ game programs
  • Directing concessions sales/merchandising/parking/other ancillary services, creating/implementing game-day marketing and promotional activities, coordinating player/guest relations services
Occupational Opportunities:
Athletic Director    Athletic Conference Director
Ticket Sales Representative        Sponsorship Sales Representative
Marketing Director         Sports Information Director
Sports Agent (Athletes)    Business Advisor
Athletic Conferences & Leagues Admin. Facility Management      
Hospitality or Luxury Suite Director        Event Management
Fundraising for Alumni & Booster Organizations  Professional Sports Front Office
Sport communication/Media/Public Relations  Sports Merchandise/Apparel Sales
Sports Camp Director Sporting Goods Sales/Dealer
 Agency Recreation Leader/Instructor Health & Fitness Tourism director for sports council
Fitness Center Owner Manager of Local Sport Business  
Employment Settings:
Sport Media Outlets Golf Courses
Sports Academies/Camps/Resorts           Sport Facilities and stores
Event Management Groups   Fitness Centers
United States Olympic Committee Athlete Management Firms
Sport Marketing Firms       Athletic Conferences
College & University Athletic Departments Professional Team Front Offices      
Professional Leagues and Associations     NCAA   
Online Resources:

North American Society for Sport Management

On-Line Sports Career Center

Jobs in Sports

Work in Sports

Team Work Online

Women Sports Jobs


Sports Management Group, Ltd.

Career Service Resources:

Developing A Lifelong Contract in the Sports Marketplace, by Greg J. Cylkowski, M.A. Athletic Achievements, 1992.

The Almanac of Sports Contacts, by Greg J. Cylkowski, M.A. Athletic Achievements, INC, 1993. Opportunities in Sports and Athletics, by William Ray Heitzmann. VGM Career Horizons, 1990. How to Get a Job in the Business of Sports, by Mark Satterfield. 1993.

50 Coolest Jobs in Sports, David Fischer, 2001.

What Can I Do Now?, by Ferguson Publishing Co., 1998

Professional Associations:

National Association of Collegiate Directors of Athletics 

National Federation of State High School Associations

Last updated: 10/4/2019