Career Opportunities
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The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern.
Skills/Abilities:
- Leading/Directing
- Organizing/Coordinating
- Motivating/Developing staff
- Decision-Making
- Quantitative analysis
- Management acumen
Typical Work Activities:
- Plan and direct athletic events & activities
- Organize various components of event management
- Managing ticket sales and box office operations
- Performing game-day actions including set-up and break-down of seating, parking, selling sponsorships, advertisements, corporate hospitality venues, overseeing/directing volunteers for sporting events
- Directing media relations & communications/ press releases/ scheduling player interviews/ game programs
- Directing concessions sales/merchandising/parking/other ancillary services, creating/implementing game-day marketing and promotional activities, coordinating player/guest relations services
Occupational Opportunities:
| Athletic Director | Athletic Conference Director |
| Ticket Sales Representative | Sponsorship Sales Representative |
| Marketing Director | Sports Information Director |
| Sports Agent (Athletes) | Business Advisor |
| Athletic Conferences & Leagues Admin. | Facility Management |
| Hospitality or Luxury Suite Director | Event Management |
| Fundraising for Alumni & Booster Organizations | Professional Sports Front Office |
| Sport communication/Media/Public Relations | Sports Merchandise/Apparel Sales |
| Sports Camp Director | Sporting Goods Sales/Dealer |
| Agency Recreation Leader/Instructor Health & Fitness | Tourism director for sports council |
| Fitness Center Owner | Manager of Local Sport Business |
Employment Settings:
| Sport Media Outlets | Golf Courses |
| Sports Academies/Camps/Resorts | Sport Facilities and stores |
| Event Management Groups | Fitness Centers |
| United States Olympic Committee | Athlete Management Firms |
| Sport Marketing Firms | Athletic Conferences |
| College & University Athletic Departments | Professional Team Front Offices |
| Professional Leagues and Associations | NCAA |
Online Resources:
North American Society for Sport Management
Career Service Resources:
Developing A Lifelong Contract in the Sports Marketplace, by Greg J. Cylkowski, M.A. Athletic Achievements, 1992.
The Almanac of Sports Contacts, by Greg J. Cylkowski, M.A. Athletic Achievements, INC, 1993. Opportunities in Sports and Athletics, by William Ray Heitzmann. VGM Career Horizons, 1990. How to Get a Job in the Business of Sports, by Mark Satterfield. 1993.
50 Coolest Jobs in Sports, David Fischer, 2001.
What Can I Do Now?, by Ferguson Publishing Co., 1998
Professional Associations:
National Association of Collegiate Directors of Athletics
National Federation of State High School Associations
Last updated: 10/4/2019