Department of Health Sciences and Kinesiology
Waters College of Health Professions

Course Listing

Program Links

SMGT 6132 – Current Trends in Sport Administration

This course provides insight into the past, current, and future trends in the field of sport administration. Emphasis will be placed on comprehension, assessment and problem resolution. Administrative theory and function, as well as cultural, social, legal and economic factors; and professional practices and applications within the field of sport administration are analyzed and applied to current issues and trends in the industry.

SMGT 6135 – Revenue Generation in Sport

It is no secret that the lifeblood of many organizations is revenue generation, or more specifically, the acquisition of new customers/donors and retention of existing customers/donors. The sport industry is no different. Today, sport organizations from collegiate athletic departments to professional clubs to recreational departments all contain some necessary component of sales and fundraising. Some professional sport organizations (i.e., Atlanta Hawks/Thrashers) have as many as 20% of staff devoted to sales and revenue generation and the fundraising component of college athletics is growing more popular every day. This course is designed to familiarize students with the functions of revenue generation in sports. Students will be exposed to current industry trends and academic theories behind sales, prospecting, generating leads, closing accounts, and fundraising programs.

SMGT 6335 – Sport Administration

Designed to develop a futuristic understanding of the management of sport related businesses. The exponential change in the world of sport requires an understanding of successful past and present practices and the potential of change. Emphasis in this class will be on strategic planning for change, NCAA change in organization and mandates, the current and future legal environment in sport including changes in “standards of care,” and the managerial implications for keeping up with the changing nature of sport participants and the associated coaching changes needed to be effective.

SMGT 6337 – Sport Facility and Event Management

Helps the student understand contemporary sport facilities and event management. Important aspects of the class include event risk management, event planning and operations, facilities management, facility planning and development, and negotiating with promoters, independent contractors and those involved in privatization.

SMGT 7330 – Research and Analysis in Sport

This course offers an operational understanding of research, evaluation methods, and statistical applications in the sport industry. Students taking this course should be able to design and conduct research in sport organizations that generates trustworthy data and adequately addresses a business question.

SMGT 7335 – Sport Law and Risk Management

Provides an advanced understanding of legal proceedings, legal research, negligence, and risk management. Through actual experiences of advanced legal research, moot courts, and the development of a risk management plan for an actual sport, business students will develop a deeper understanding of the current status of negligence as it applies to the sport industry and the development of a risk plan to reduce operational risks.

SMGT 7337 – Sport Marketing

Examines the unique nature of marketing sport both as a participatory and spectator event. Emphasis is upon understanding the synergy of marketing, sport and society. Consideration is given to marketing collegiate and professional sport.

SMGT 7339 – Financial and Strategic Management in Sport

Traditional and innovative revenue acquisition methods available to sport organizations will be examined. Particularly, the thorough financial analysis of two sport organizations competing in the same segment of the sport industry. The second half of the course focuses on macro management strategies. Content includes low-cost provider, differentiation and niche strategies and the analysis of Porter’s 5 Forces Model of sustaining competitive advantage.

Last updated: 2/18/2020

Department of Health Sciences &