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Gregg Rich

Assistant Professor of Sport Management
Ph.D., University of Georgia
Office: Statesboro Campus-Hollis Building – Room 1119B
Phone: 912-478-2583
Curriculum Vitae (PDF)

Teaching Interests

  • Event & Facility Management
  • Introduction to Sport Management
  • Sales


Dr. Rich’s research explores issues relating to sponsorship and endorsement. Within the area of sponsorship, his focus is currently on understanding differences in sponsorship effects among industry categories, both related to product/service characteristics and subsequent differences in leveraging (e.g. on-site activation, social media activation, advertising, CSR, etc.). Additionally, Dr. Rich is interested in studying the common but minimally investigated sponsor-agency-property relationship as it functions in sponsorship leveraging and activation.

Research Interests

  • Sport sponsorship, marketing and endorsement
  • Leveraging sponsorships through ancillary events
  • Student-athlete experience

Ongoing Projects

  • Hometown vs non-local sport sponsorship effects
  • Factors that differentiate student-athlete experience

Last updated: 8/16/2023