Department of Health Sciences and Kinesiology
Waters College of Health Professions

Gregory Rich

Assistant Professor of Sport Management
Ph.D., University of Georgia
Office: Statesboro Campus-Hollis Building – Room 1129A
Phone: 912-478-6023
E-mail: grich@georgiasouthern.edu

Curriculum Vitae:

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Dr. Rich’s research explores issues relating to sponsorship and endorsement. Within the area of sponsorship, his focus is currently on understanding differences in sponsorship effects among industry categories, both related to product/service characteristics and subsequent differences in leveraging (e.g. on-site activation, social media activation, advertising, CSR, etc.). Additionally, Dr. Rich is interested in studying the common but minimally investigated sponsor-agency-property relationship as it functions in sponsorship leveraging and activation.

Research Interests:

  • Sport sponsorship, marketing and endorsement
  • Leveraging sponsorships through ancillary events
  • Student-athlete experience

Ongoing Projects:

  • Hometown vs non-local sport sponsorship effects
  • Factors that differentiate student-athlete experience

Teaching Interests

  • Event & Facility Management
  • Introduction to Sport Management
  • Sales

Last updated: 9/17/2019

Department of Health Sciences & Kinesiology • hk-office@georgiasouthern.edu