Sport Management Degree Opportunities

Program Links

*located on the Statesboro campus

The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern. Future sport managers who graduate from the program will be prepared for success in various sectors of the sport industry such as:

  1. Professional teams or collegiate athletic departments
  2. Sport facilities and event management
  3. Sport marketing, promotion, or advertising
  4. Sports information, media, or communications
  5. The Olympic Movement
  6. State and county sports commissions
  7. Athletic leagues and associations

Skills/Abilities Gained from Sport Management Degree:

  • Leading/Directing
  • Organizing/Coordinating
  • Motivating/Developing staff
  • Decision-Making
  • Quantitative analysis
  • Management

Typical Work Activities:

  • Plan and direct athletic events & activities
  • Organize various components of event management
  • Managing ticket sales and box office operations
  • Performing game-day actions including set-up and break-down of seating, parking
  • Selling sponsorships, advertisements, corporate hospitality venues
  • Overseeing/directing volunteers for sporting events
  • Directing media relations & communications/ press releases/ scheduling player interviews/ game programs
  • Directing concessions sales/merchandising/parking/other ancillary services
  • Creating/implementing game-day marketing and promotional activities
  • Coordinating player/guest relations services

Sport Management Occupational Opportunities:

Athletic Director Athletic Conference Director Ticket Sales Representative
Sponsorship Sales Representative Marketing Director Sports Information Director
Sports Agent (Athletes) Athlete Management Services (Business Advisor) Athletic Conferences & Leagues Admin.
College & University Athletic Associations Admi. Facility/Event Management Hospitality or Luxury Suite Director
Fundraiser for Alumni & Booster Organizations Professional Sports Front Office Sporting Goods Sales/Dealer
Sports Merchandise/Apparel Sales Sport communication/Media/Public Relations Sports Camp Director
Agency Recreation Leader/Instructor Fitness Center Ownership/Management Health & Fitness Industry
Tourism director for sports council Owner/Manager of Local Sport Business

Possible Employment Settings:

Professional Team Front Offices College & University Athletic Departments NCAA
Athletic Conferences Professional Leagues and Associations Sporting Goods Stores
Sport Marketing Firms United States Olympic Committee Fitness Centers
Event Management Groups Sport Facilities (Arenas, Stadiums, Ballparks) Golf Courses
Athlete Management Firms Sports Academies/Camps/Resorts Sport Media Outlets

Useful Links:

Professional Associations:

The College Sports Information Directors of America International Facility Management Association
National Association for Athletic Development Directors College Athletic Business Management Association
National Association of Collegiate Directors of Athletics The National Association of Sports Commissions
The International Association of Venue Managers National Federation of State High School Associations

Career Service Resources:

  • Developing A Lifelong Contract in the Sports Marketplace, by Greg J. Cylkowski, M.A., Athletic Achievements, 1992.
  • The Almanac of Sports Contacts, by Greg J. Cylkowski, M.A. Athletic Achievements, INC, 1993.
  • Opportunities in Sports and Athletics, by William Ray Heitzmann. VGM Career Horizons, 1990.
  • How to Get a Job in the Business of Sports, by Mark Satterfield. 1993.
  • 50 Coolest Jobs in Sports, David Fischer, 2001.
  • What Can I Do Now?, by Ferguson Publishing Co., 1998

Last updated: 9/12/2018

Department of Health Sciences & Kinesiology •